SOMETHING ABOUT IN HOUSE DESIGN
Gratitude, is a habit engraved in our existence; master of its own poetry but also based on our most concrete physiological constitution, a quality that reinforces the best of our humanity as we practice it. SOMETHING was born after a constant observation of daily, urban, frenetic, and busy life, where each of us is looking for SOMETHING, to give meaning to the day. Trying to express this, we created a brand based on turning the imperfections to the new perfections. Imperfections can also be cool, interesting, extravagant and wearable.
SO, LET IT SHOW THROUGH SOMETHING. A NEW PART OF YOU. SPEAK UP, SHINE
AUTHENTICALLY AND BRACE YOURSELF FOR AN ERA OF CHANGE.
In the spirit of the brand lies the adventure of self-discovery, the celebration of who you are and who you aspire to become. Unassuming essentials with a twist so you can be bold and radiate by your own accord. At Something we’re all about creating pieces that allow you to ex- press yourself in your own authentic way. You’ll find a one on one relationship with what you own and what you control. We are here to raise awareness, that ownership is just a mean to satisfy minute desires. Controlling, not always feeds a healthy lifestyle. That’s why Something is Something: to break the chains of possessing or the thrill to always have something new. We value the ability to shapeshift tradition and modernity. Accessories are there to make you feel splendid, show a subtle side of you nobody knows.
SOMETHING.FROM SKETCHING TO REAL LIFE PROCESS.
FROM SKETCHING TO REALITY.
The desire to create is one of our deepest yearnings. We know that we are all part of Something bigger and more important than ourselves or a brand. The creative process begins in-house where our specialist creative team works on each design with absolute demand and care, from the first sketch through material selection and the production of final models of each gem. Each product is created by combining meticulous handicraft knowledge with cutting-edge technology, which is applied in phases until the final jewelry piece is created. After that, it’s a whole different story, where every piece holds a special meaning.
DIGITAL TRIDIMENSIONAL PROCESS
After finishing the hand-drawn designs for each piece of Something, the digital design team creates a 3D model using the most recent software technologies. During this step, we ensure that the finishing details for each piece of jewelry that is manufactured are established.
MOLDING: The first step to materialize something, is printing every part of the jewel with 3D printers, where wax is the base material. The resulting mold appears as a block of rubber that contains a negative impression of the jewelry enclosed. Once cured and cool, this mold with wax is refilled in order to reproduce the piece. This step in replicated in addition to produce as many pieces of jewelry as we want.
THE WAX TREE: After the wax pieces have been replicated, it is time for jewelry casting, which is the process of forming a wax pattern into a jewelry mold and then filling it with molten metal or silver to create a custom piece of jewelry.
CARVING: The cast is carefully removed once the molten silver or gold has hardened. The wax design is then carved using a pressured water jet. The wax sculpture is polished to ensure that the finished product is smooth. The only permanent thing changing : something new.
POLISHING AND PLATING: Most jewelry polishing and finishing begins with rough metal shapes formed during jewelry casting. To begin, the metal surface is gradually contoured to obtain an even smooth finish that flows with the design’s lines. After achieving the correct polish, additional textures and finishes are added to certain surfaces of jewelry to add character or enrich the design. When all of the jewelry polishing is finished and all surfaces have been completely cleaned, any chemical finishes that are required are applied and allowed to dry.
SETTING & ASSEMBLY: the final step is stone setting, which is one of the main steps of jewelry production in which gemstones are joined in a metal casting. The basic goal of stone setting is to protect a gemstone while also enhancing its brilliance by displaying its cut, clarity, and color.
QUALITY CONTROL: We constantly make sure that quality standards are not only satisfied but surpass our customers’ expectations with our quality control teams in each area and the artisan work. This examination ensures that your jewelry meets our criteria and is free of manufacturing flaws.
MADE-TO-BE-ORDERD
When Something. is made to be ordered , it is developed expressly to meet a certain set of needs. This product is authentic when its elements, criteria, and requirements meet a given reality; when its appearance and reality complement each other, they equal in authenticity- a fascinating balance of reality and uniqueness. In other words, Something. is actually custom designed second to the brand’s specifications and particularities.
As a result, in order to prove legitimacy and verify uniqueness, you must take a closer look. Take note of the exact engravings that has SOMETHING. signature.
something. about
THE ENVIRONMENTAL IMPACT OF OUR ACTIVITIES AND PRODUCTS.
The concept of the store as a synonym for everyday life is visualized in the design, which strives to express the brand identity. We aim to transform the truth of the outside world into an imperfect internal space, where concrete, glass, and shattered objects correspond to the life we live, because, like ourselves, we are not perfect on the inside. The island, which is at the heart of the ecology, has a flaw, demonstrating that we all have imperfections in our lives. This, too, is intended to convey the message that life carries on despite these difficulties.
“SMTH. IS THE REASON SOMEONE FEELS WELCOMED, SEEN, HEARD, VALUED, LOVED AND SUPPORTED. EMOTIONAL DESIGN CONSISTS AT ENJOYING THE SPACE WHEN YOU‘RE EXPERIENCING IT AND CARRY THE REMEMBRANCE OF IT WITH ONESELF. YOU WANT TO GO BACK OR RELIVE IT AGAIN. ”
The idea of moss arose to demonstrate that the environment has long been closed and completed. The store corners are adorned with massive stones in their natural state, where moss is integrated as an element that arises organically where there is life, the sole colored feature within this space. There are many artistic components, such as ‘no identity’ sculptures that display jewelry, as well as the placement of mirrors that are emphasized and hidden at the same time through reflections, modifying every detail in sync with the brand’s philosophy. A game of lights and reflections is achieved with a clear vision, connecting the product with space artistically and intellectually to further explore the emotion that this space communicates.
INSTALLATION ART.
We aim to emphasize the idea of material thing devaluation through the safe box, which is positioned at the space’s entrance. After all, when you see a safe box, you expect to discover something valuable within. Anyone can open the coded drawers out of curiosity to discover what’s inside, but they’re all empty! The spiritual world is given more importance than the material world in terms of concept, as seen by the placement of safe boxes. At the end of the day, everyone has something significant close to their heart, not locked up in a safe. It is our collective and individual responsibility to protect and care for the world in which we live.
PACKAGING.
Something wants to make slight adjustments to aid in the preservation of the environment. Shopping bags, gift boxes, cards, velin paper and cloth for pouch bags are all made from recyclable materials. Our main goal is to make everything reusable. Cardboard is one of the most environmentally friendly packing materials available since it is produced from renewable natural materials . The method for extracting the raw material, as well as how cardboard is created, utilized, and disposed of, all contribute to environmental friendliness. At the conclusion of their life cycles, renewable forests absorb the carbon generated by cardboard packaging
Cardboard is a resource-saving, sustainable, and environmentally friendly material. The fact that the raw material is reused multiple times reduces resource use in all areas, including energy and water. Material utilization is reduced. Smart packaging reduces the amount of material used. Sustainable packaging is distinguished by the use of environmentally friendly materials and the usage of these materials in a manner that is both efficient and environmentally friendly. As a result, there are fewer rejects in the manufacturing process and less waste generated thereafter. One of the most important goals of SOMETHING. is to reduce waste.
BEFORE RECYCLING- DON’T FORGET, PAPER BAGS ARE ALSO REUSABLE. THEY CAN BE USED TO COVER BOOKS, PACK LUNCHES, WRAP GIFTS, CREATE GIFT CARDS OR NOTEPADS, OR USED AS SCRAP PAPER.
SEE, THERE IS ALWAYS SOMETHING.
FOR EVERYTHING.
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